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April 2, 2009 - Has college sports marketing gone too far?

A report in the USA Today included the subtitle, “Casino ads, video deals reflect urgent push for revenue,” which highlights some of the key issues that raise questions about “how far the NCAA and its members should go to boost revenues.”  The article discussed the continuing debate over the increasing use of players’ likenesses and images for commercial purposes.  Danny Green, a senior men's basketball player for the University of North Carolina, responded that he is less concerned about those types of commercial uses but also advocates that athletes should receive some benefits for those things and for what players do.