Chapter 9 Highlights
Chapter 9 Highlights: Conclusion
As institutions cut back across-the-board, it is plausible to think that in the future some universities may have to choose between funding an academic department and subsidizing athletics.
As costs continue to rise, athletic administrators wonder what the next pot of gold may be.
Said one prominent athletics director of the current economic climate: “The old adage of ‘just make more money’ through better development and fundraising won’t help. The problems are too big to just be able to fix on the revenue side.”
On average, institutional subsidies to athletics are rising faster than educational subsidies for the student body.