“There is no correlation between spending more on athletics and winning more . . . [and] increased spending on coaches’ salaries has no significant relationship to success or increased revenue.”
Athletics events, where students, faculty, administrators and alumni gather, are the “front porch” for a university.
Winning teams don’t engender lasting increases in applications or boost SAT scores of applicants for their institutions.
Programs that step up from Division II to Division I experience an average deterioration in net revenue.